layer up

Cold mornings need flexibility. Layer up is a simple idea turned into a range, with base tops, mid layers and light shells designed to work together, so wearers add or remove pieces as the day warms.

System Components

• Fabric Choices: Merino blend, brushed fleece, wind shell

• Branding Methods: Woven patches, embroidery

• Sizing: Unisex and women’s charts

A Story Retail Teams Can Tell
Customers respond well to clear systems, and a three step layering story is easy to display in shops and online. A single starter item is our layering piece, which can be sold on its own or as the first step of the range. Seasonal launches can be staged so base layers arrive first, followed by mid layers and shells as the weather turns.

Layers That Work Together
Fabrics are chosen so moisture moves outward through each layer, keeping skin dry. Small swing tags explain what each layer does, which lets customers learn the system without needing an assistant to explain it. Reorders keep matching dye lots across every layer. Sample sets can be sent as one bundle.

Help customers dress for any weather. Share your range plan.